FLAIIR✦
Free resource · No. 02
Checklist 02

The 27-point brand audit

The checklist we run in Week 0 with every client. Go through it honestly — every unchecked box is a leak, and most brands find at least eight.

Five sections, profile through conversion
Score yourself out of 27
Know what to fix before you spend anything else
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FLAIIR✦
flaiir.co · Free resource

The 27-point brand audit

This is the checklist we run in Week 0 with every client. Go through it honestly. Every unchecked box is a leak, and most brands find at least eight.

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Now count your checks

22–27: strong. Keep it up. 15–21: fixable leaks, start at the top of this list. Under 15: book the free 30-minute audit and we'll map the fixes together.

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