How to use it: pick one theme per week. Fill in both posts and the video before Monday. Every Friday, write one line in the last column about what worked. Week 1 is filled in as an example.
| Wk | Theme | Post 1 | Post 2 | Video | What worked |
|---|---|---|---|---|---|
| 1 | Founding story | Hook: the problem you fix, in one sentence | Behind the scenes of the work | 60-sec intro: who you help, how | fill in Friday |
| 2 | |||||
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| 11 | |||||
| 12 |
Rule of thumb: three themes, repeated four times each, beat twelve one-off ideas. Repetition is the strategy.