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flaiir.co · Free resource
The one-page strategy brief
We fill this in before any campaign goes live. If a box stays empty, the campaign isn't ready. Gray text shows what a strong answer looks like.
The goal
One number with a date. "40 booked calls by June 30", not "more awareness."
The audience
Who exactly. "Independent skincare brands with 5–20 staff", not "everyone."
The message
One sentence they'd repeat to a friend.
Channels
Where it runs, and why your audience is actually there.
Weekly cadence
What goes out each week: posts, videos, emails, spend.
Budget
Budget and hours per week, and who owns it.
KPIs, three max
The numbers you'll check weekly. More than three means none.
Review date
The day you'll decide: double down, adjust, or kill.
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